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Symbolism:

Most ads show symbolism as an object standing for what their advertising. This ad, however, uses reverse symbolism; using what their advertising (PSP) to stand for something else (Handcuffs).

Body Language:

The body language of the police show that they are attentive and fixated to solving the problem at hand. The body language of the man is similar, showing that he is fixated on the PSP.

Camera Angles:

The camera angle of this ad does not specifically highlight anything, instead shooting the scene from a point where everything can be seen clearly.

Special Effects:

There are no obvious special effects in this ad, though the city in the background may be added in or Computer-generated.

Lighting And Colour:

The whole ad is pretty well lit up, even though it is set near night, thanks to lights on the police car and in the background.

Beauty And Social Standing:

No real models appear in this ad, though the police man in the foreground is obviously a high ranked officer.

Layout And Graphics:

The actual PSP that is being advertised is small compared to the ad as a whole, allowing the every detail of the scene to be seen.